Celebrating The Things That Make Australia Unique
 Vegemite is uniquely Australian and a fair dinkum Aussie icon with 90 percent of Aussies having a jar in their pantry.
The yeast extract Vegemite is a nutritious product, one of the richest sources known of Vitamin B. It is eaten spread on toast or sandwiches. If an Aussie is being honest with you, they'll admit that it's an acquired taste. Non-Australians often can't get past the smell to try a bit.
Happy Little Vegemites
1954 saw the birth of an advertising classic with this catchy tune.
Click here to listen to the famous song in a pop-up window
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We are happy little Vegemites as bright as bright can be,
We all enjoy our Vegemite for breakfast, lunch and tea,
Our mummy says we're growing stronger every single week,
Because we love our Vegemite,
We all adore our Vegemite,
It puts a rose in every cheek!
We're growing stronger every week!
History of Vegemite
Vegemite had its beginnings when a young chemist named Dr Cyril P Callister developed a remarkable new spread from brewer's yeast. Over time it has become an Aussie icon despite originally receiving a poor reception by the public and slow sales.
Vegemite was produced at the Fred Walker Cheese Company. It's one of the world's richest known sources of Vitamin B. It appeared on grocers' shelves in 1923 as a delicious spread for sandwiches and toast and to improve the flavour of gravy, soups, and stews.
In 1939 Vegemite received endorsement from the British Medical Association which allowed doctors to recommend it as a Vitamin B-rich, nutritionally balanced food for patients. This helped boost sales and public acceptance.
Since World War II Vegemite has travelled with our soldiers for its nutrition and to provide a taste of home. Demand was so strong during the war that it often meant Aussies at home had go without it so their soldiers would have enough.
Can you guess what product was the first to be electronically scanned at a grocery store in Australia? Vegemite of course. In April 1984, a 115g jar of Vegemite priced at 66 cents was scanned in Woolworth at Chullora NSW.
Vegemite is found in 90 percent of all Australian homes resulting in over 22 million jars being sold every year. It has truly become an Aussie icon. For more information visit  www.vegemite.com.au
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